About Elate: "Mission At Elate Cosmetics we are committed to empowering everyone to use the best possible products for their daily rituals. We create safe, effective beauty products using cruelty-free ingredients, ethical marketing, and sustainable practices. Our Vision We are committed to our communities and our world; we strive for balance in our lives and aim to define the future of beauty. Our products will never compromise the health of any person, animal or the planet. What is Conscious Beauty? Intentional, purposeful, ritual. For many of us, putting on makeup is an automatic act, a routine. At Elate Cosmetics, we believe everyday routine becomes ritual when the action is more meaningful than the outcome. We believe true beauty is in the ritual itself. The small measures of self-care we afford ourselves daily are the seeds of self-love we plant to grow more confident, more powerful and more beautiful than we could ever imagine. Elate is at the heart of the conscious beauty movement. We believe no animal or person should ever be harmed to make beauty products. The opposite of kindness is not cruelty, it is inattention, and we are paying attention. To the companies we partner with, the ingredients we choose and the way our products are marketed. Always with kindness, never with fear or shame. Know that you are a perfect and whole being, and that we are here to support you on your journey to a more intentional lifestyle and conscious beauty bag."